Newly released:

Public Relations in Times of Dissensus (Bloomsbury Press)

We live in an era increasingly marked by crisis. The traditional public relations approaches that pursue collective agreement are increasingly out of step with the contemporary dynamics shaped by political polarization, digital framing, and postmodern challenges to metanarratives. Instead of fighting against the grain, contributors in this book explore how public relations can evolve to effectively function amid conflict, contradiction, and competing values. Various case studies and critical analyses including non-profit organizations, government crisis communication, corporate social advocacy, global diplomacy, and historical movements, provide interdisciplinary insights into how public relations can strategically navigate dissensus.

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More information available at https://www.bloomsbury.com/us/public-relations-in-times-of-dissensus-9798216260042/